The Industry

Transformational Travel is the New Experiential Travel

Transformational travel is traveling with the goal of learning, growing, and engaging with the world, according to the Transformational Travel Council.

The Global Wellness Summit’s 2018 trends report says it takes experiential travel – with its focus on authentic cultural experiences – to a deeper, more emotional level.

“We sell [people] the ability … to reconnect with nature and, as a result, reconnect with themselves and their partner or kids or whoever it is they’re traveling with,” Roche said.

Wellness Hospitality Will See New Models Emerge in Wake of Pandemic

The coronavirus pandemic, which has affected every aspect of life worldwide and shaken people to their core, has also brought the awareness of personal health and wellbeing to the forefront of human consciousness. The crisis will also alter the path of how future wellness hospitality evolves across the world, say experts.

Where Luxury meets Experiential Travel | Travel Weekly

“Luxury means different things to different people—it’s highly personal,” says Murphy. “It could be having a private surfing lesson with a well-known instructor. It could be staying in a hut, being able to unplug. It’s more about uniqueness and the fact that they are able to do something that others just aren’t able to do. Travelers are willing to pay for that experience.”