Timeline

Research and Visualization

Planning

Phase 1

Gaining insights into the Guest and their needs.

Understanding…

• What problem am I trying to solve?

• The motivation of the guest

• The experience I want guests to have

• The issues that create demand (stress, illness, urbanization, etc.)

Gaining insights into the industry

• Existing businesses

• Market saturation

• Niches

• Opportunities

Visualize, Ideate, Brainstorm

• The Concept

• The Look

• Possibilities

• Locations

• Services

• Constraints

Planning

Phase 2

Refining and Defining

• The Problem. Creating a Problem Statement. ie. Humans need to disconnect from the x in order to reconnect with themselves and learn to hear and listen to what their body and soul are telling them. Healing forest, nature’s medicing, etc.

• Features/Functions that will help to solve the problem

Planning

Phase 3

ideate: Thinking (WAY) outside the Box

• Brainstorm new solutions to the problem statement

• Alternative ways to view the problem

Investigate and test

• Narrow list

• Experiment and Test Solutions